okay I waited to hit publish on my first video before I send this out (just in case I wanted to back out last moment or unpublish it).
so before we start, I would love if you go and hit subscribe maybe?
okay now let’s get into the tea. 🍵🍵
how did it even start?
I have always been creating some form of video content - travel vlogs, reels, tiktoks, and even a youtube channel with my college bestie!
if you around me, you find me capturing videos for the “mems”!
last year, i also vlogged our travels and family time. I am very nostalgic as a person and love watching and rewatching home videos.
and not just MY videos - I am the kind of person who watches 40 min long vlogs of strangers on the internet.🫰
so long form content creation and consumption comes very naturally to me.
why now?
I read that in therapy there is something called a presenting problem. it’s the initial reason someone seeks therapy - like a breakup, panic attacks, or work stress.
for me it was my yearly review/ birthday reflection season. I have started using envy as guiding posts and it’s been so freeing.
on reflecting, I found myself always super judgemental/ critical about creators in similar life space as mine.
I was like why am I judging them or jealous of them when I don’t even have a youtube channel. do I want one? are they doing something that I would rather be doing?
if not, move on. if yes, do something. so yeah I think it was time to do something!
the logistics.
this is what has always stopped me from doing this. the time and energy it needs never really added up as net positive - there was always something more important that needed my time.
so this would have to be a leap of faith. and I love that idea.
everyone says that in life you need to leave more space for serendipity. a lot of good things happened which did not come from my highly detailed OKR bound life plans. maybe I should learn this by now.
also, like I said in the vlog, I wanted to pick up something new that adds a whole new dimension to my personality. my options were gardening, crocheting, and youtubing. :):(
well but this could add to your brand/ help you build passive income??!
passive income is on everyone’s mind. but the thing is, and ali abdaal explains this well, but youtube is the least passive thing out there (filming, editing, thumbnails, etc) - and if you do it, you have to do it with an intrinsic motivation.
if my goal is passive income - a smarter way for me personally would definitely be to go into mentoring, freelancing, fractional roles, creating digital goods etc
so for now, the goal is to have fun.
will it stick? how long will be my youtube-era? why not tiktok?
I think I am more of a long-form content girlie?? so substack + youtube over twitter/titok.
does it make sense to do both substack and youtube? aah no not really. and likely one might converge into another? or like there will be phases of writing and phases of video creating? how likely I am to be consistent?
honestly I am asking this myself too and I have a fair guess - but also this is one thing that just like you all - I also just wanna wait and watch.
key takeaways
if there is been something you have been meaning to do, do it?
if you are jealous of someone, maybe have a reflect on what is they have that you don’t and do you really want it?
it’s alright to begin something (even publicly) and find out mid way you are not really into it.
you don’t have to be perfect or wait for the perfect time.
I hope you do watch & subscribe here.
talk soon.
chhavi xx
Love this ✨ :)